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 Customer Relationship Management |
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CRM
or Customer Relationship Management is a strategy composed
of applications, technology and products that fulfill
three essential requirements:
1. To give your enterprise a 360° view of each customer
for consistent and unified contact with that customer
whenever anyone anywhere in the
enterprise deals with that customer. This knowledge increases
the opportunities for sales and
the effectiveness of customer service.
2. To enable your customer to have a consistent view of
your enterprise, regardless of the way the customer contacts
you. This improves customer
satisfaction and customer retention.
3. To enable front office staff to perform sales, service
and marketing tasks more efficiently as a team, increasing
expertise and reducing costs.
CRM describes a strategy used to manage and report customer/prospect/partner/contact
interaction with enterprise contacts including sales,
marketing, billing and customer service and support.
Sales & Marketing Benefits:
• Get instant access to critical customer data across
the whole team
• Automate repetitive, time consuming sales and
marketing tasks
• Profile and target your best customers
• Get up to date sales forecasts and reports
• Measure performance
• Manage and close more opportunities
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